Net Promoter Score
Want more than a score? Build an NPS survey that asks why.
Learn what drives promoters and detractors instead of watching one number move
Customization
What the NPS number leaves out
Most teams track their NPS and still guess at the reasons. The number alone cannot tell you what pushed a detractor to a 3, why a passive stopped at 7, or what a promoter would miss if you disappeared tomorrow.
That's why an NPS survey in Validata asks the next question. Follow-up questions change with the score, so a 2 gets a different prompt than a 10, and each answer arrives with its reason attached. Read the score with the answers, not instead of them.
Survey templates
Better NPS surveys for a score you can explain
NPS works because every company asks the same question. What you learn from it depends on what you ask next.
Customers finish it, and each answer keeps its context.
Start from the NPS template, adjust the wording and branding, and let AI tighten a question that reads long. Then send it where your customers already are.
Survey types
Turn your Net Promoter Score into reasons you can act on
Use Validata to run NPS surveys end to end
A different follow-up for each score band
Ask promoters what they would tell a friend, passives what would make them a 9, and detractors what went wrong. Conditional logic routes each respondent to the right question, and a different ending thanks a promoter or apologizes to a detractor.
AI analysis shows the reasons behind every score
AI analysis groups follow-up answers into themes and shows which ones drive the detractors, each backed by the responses that mention it. Segment the score by plan, region, or any earlier answer to see where it slips.
Share your NPS survey and connect the tools you already use
Send it by link, email, embed, or QR code, or schedule the next round for a set date. Push responses to HubSpot, Slack, or Google Sheets so a detractor's answer reaches the right person.
Built in
Validate: AI analysis
Every open answer read, themed and counted, minutes after the last response. Validate groups what people wrote and pulls the quotes behind each theme, so you can act on a thousand answers without reading a thousand answers.
Integrations
Connect your tools
Send data where it matters. Integrate with Sheets, Notion, Slack, and 100+ apps via Zapier.
Slack
Slack
Send new response alerts to Slack
Every new survey response can trigger a Slack notification, so your team sees new feedback without checking the dashboard.
Share low completion warnings
Alert your team when survey completion drops below a selected threshold.
Send campaign launch updates
Post a Slack update when a new survey email campaign is sent through Mailchimp.
Notify the team when a survey is completed
Send a message to your team when a respondent finishes the survey.
Zapier
Zapier
Connect survey responses to your tools
Use Zapier to send new survey responses to the apps your team already uses.
Create tasks after new submissions
Automatically create a task or database item when a new response is submitted.
Save files to cloud storage
Automatically save exports, attachments, or uploaded files to your preferred storage tool.
Add respondents to mailing lists
Send respondents into the right Mailchimp audience after they complete a survey.
Google Drive
Google Drive
Save survey exports to Google Drive
Store CSV, PDF, or spreadsheet exports in a selected Google Drive folder.
Keep uploaded files organized
Save respondent uploads and survey files in one shared Drive location.
Share survey assets with the team
Send a Slack message when new survey files are added to Google Drive.
Store campaign materials
Keep email assets, survey links, and campaign files organized in Drive.
Dropbox
Dropbox
Back up survey exports to Dropbox
Automatically save exported survey files to a selected Dropbox folder.
Organize project folders automatically
Create or update Dropbox folders when a new survey project is created.
Share files with stakeholders
Notify a Slack channel when new survey files are available in Dropbox.
Store respondent uploads
Send uploaded files from survey responses directly to Dropbox.
ChatGPT
ChatGPT
Draft follow-up emails from responses
Use respondent answers to generate personalized follow-up emails after the survey is completed.
Personalize respondent communication
Adapt email copy, reminders, or next-step messages based on selected answers or respondent details.
Write reply drafts for specific feedback
Turn individual survey responses into ready-to-send reply drafts for your team to review.
Create thank-you messages for respondents
Generate custom thank-you messages based on how someone answered the survey.
Mailchimp
Mailchimp
Add respondents to Mailchimp
Send completed survey respondents to a selected Mailchimp audience.
Trigger follow-up emails
Start an email sequence after someone completes your survey.
Send survey invitations
Distribute survey links to selected audiences directly through Mailchimp campaigns.
Segment contacts by response
Group respondents based on selected answers, scores, or form fields.
Google Sheets
Google Sheets
Save responses in Google Sheets
Every new survey response is automatically added to a Google Sheet for easy analysis and reporting.
Update team trackers
Notify your team when a shared response tracker receives new submissions.
Sync response data for operations
Send survey data into operational spreadsheets used by sales, research, or support teams.
Keep live response records
Maintain a live spreadsheet with respondent details, answers, and submission time.
Notion
Notion
Save responses to Notion
Send new survey responses into a Notion database for easy organization.
Create feedback records
Turn each submitted response into a structured feedback item in Notion.
Track research projects
Link survey files, project notes, and response exports inside your Notion workspace.
Notify teams about new entries
Send a Slack update when a new survey response is added to a Notion database.
+100
more intergrations
Survey types
Get started with a customizable NPS survey template
Start from the NPS survey template and adapt it for relationship, transactional, or employee use, then send it in minutes.
NPS Survey Template
The 0–10 question with a follow-up that asks for the reason, so every score arrives with the sentence that explains it.
Employee Pulse Poll Template
A short internal pulse with an NPS-style recommendation question, so you can hear how the team feels before it shows in attrition.
Post-Support CSAT Template
A rating and one open question sent after a ticket closes, to pair the support experience with the score it earns.
FAQ
Frequently Asked Questions
What Validata does differently, and what that means for your team.
An online survey builder is a tool that lets you create, customize, publish, and collect responses from surveys without writing code. Validata helps you build surveys with question types, templates, branding, logic, and response tracking in one workspace.
Yes. You can start creating surveys with Validata for free, choose from available question types, customize your survey, and begin collecting responses.
You can create customer satisfaction surveys, product feedback surveys, employee feedback surveys, market research surveys, NPS surveys, website feedback surveys, event feedback surveys, and more.
Validata supports 30+ question and content types, including single choice, multiple choice, rating scales, NPS, ranking, matrix, short text, long text, number, date, contact fields, file upload, welcome screens, and end screens.
Yes. You can use conditional logic to show different questions, skip irrelevant sections, create follow-up paths, and send respondents to different endings based on their answers.
Yes. You can customize colors, fonts, layouts, logos, images, buttons, welcome screens, and end screens to make your survey match your brand.
Yes. Validata can help you draft questions, improve wording, rewrite your survey tone, generate answer options, and make questions clearer for respondents.
Yes. You can track responses, completion rates, skipped questions, drop-off points, and individual answers as your survey collects feedback.
A basic form builder helps you collect answers. Validata helps you create clearer surveys with structured question types, AI-assisted writing, branded layouts, conditional logic, templates, and response tracking designed for better feedback.
Validata can support both, but the Survey Builder is designed specifically for structured feedback, research, satisfaction measurement, product feedback, employee surveys, and other survey-based workflows.
You’ve used forms before.
Now use insight.
You don’t need another tool for collecting responses you need a smarter way to understand what they actually mean.