Marketing & Research
Marketing and research surveys that show why audiences react.
Show a tagline, a concept, or a product story to the people it is meant for and ask what they took from it. Validata gathers the answers, sorts what people said into patterns, and gives you a clear read before the media budget is spent.
High confidence
Validated insight
Audiences like the campaign idea,
but 28% miss the main product benefit.
Source: 89 responses
Overview
Ask before the brief, measure after the launch
Survey the audience at three points: before the brief, once a concept exists, and after launch. Each round tells you what people heard, not what you meant to say.
Test messaging before the media buy
Compare campaign concepts side by side
Hear how buyers describe your product
See which segment misses the benefit
AI groups open comments into themes
Workflow
Test the message, check the concept, measure the launch.
A headline, two concepts, or an entire positioning story: show it to the audience before anyone else sees it. Validata brings back the answers while the media plan is still a draft.
Message testing
Show three versions of the headline and ask what each one promises. If people can repeat the benefit back, the line works. If they cannot, you know before the media buy.
Campaign feedback
Share the concept or finished creative before it runs. Ask what people take away, what clashes with the brand, and what they would scroll straight past.
Product perception
Ask people what your product does, who it is for, and what else they considered. Where those answers part ways with the positioning deck, you have found the next piece of work.
Audience research
Ask where people go looking for a solution, what they weigh, and what finally tips the choice. Validata splits every answer by any earlier response, so you can see which groups think alike.
AI analysis
Every open comment gets read. Only the themes reach the brief.
Validata reads each open answer, groups it with the ones that say the same thing, and scores how sure it is. The campaign review gets themes with proof attached.
1.1
The same confusion about a claim, a price, or a feature shows up in many different words. Validata folds them into one theme with the responses behind it, so a headline that misleads shows up in the review, not after launch.
Use cases
The five questions every launch meeting circles back to.
Every row is a ready survey: message test, concept check, perception study, audience profile, post-launch read. Pick one and edit the questions.
1.1
Put three versions in front of the audience before the plan is locked. Ask which promise they remember, which line they trust, and which they would ignore.
1.2
1.3
1.4
1.5
Team alignment
Marketing, brand, and research read the same audience answers.
The creative review stops being a contest of taste. Everyone on the team opens the same report, sees what the audience said in its own words, and can check which finding stands behind each call.
For marketing managers
Walk into the launch meeting with what the audience said about each concept, not with a favorite and a hunch.
For growth teams
Find which headline people repeat back and which they misread while the copy is still cheap.
For researchers
Design the perception study, hand the first pass of coding to the AI, and keep your hours for interpretation.
For brand and content teams
Check whether the tone reads the way the brand book intends, and which lines people would actually share.
Why Validata
Not a poll widget. Evidence behind every campaign call.
Survey, responses, themes, report. Marketing and research teams keep the whole loop in one workspace, so the evidence is on hand when a campaign is questioned.
Message and concept test templates
Themes with the responses behind them
Segments by any earlier answer
Shareable reports for the creative review
Integrations
Connect your tools
Send data where it matters. Integrate with Sheets, Notion, Slack, and 100+ apps via Zapier.
Slack
Slack
Send new response alerts to Slack
Every new survey response can trigger a Slack notification, so your team sees new feedback without checking the dashboard.
Share low completion warnings
Alert your team when survey completion drops below a selected threshold.
Send campaign launch updates
Post a Slack update when a new survey email campaign is sent through Mailchimp.
Notify the team when a survey is completed
Send a message to your team when a respondent finishes the survey.
Zapier
Zapier
Connect survey responses to your tools
Use Zapier to send new survey responses to the apps your team already uses.
Create tasks after new submissions
Automatically create a task or database item when a new response is submitted.
Save files to cloud storage
Automatically save exports, attachments, or uploaded files to your preferred storage tool.
Add respondents to mailing lists
Send respondents into the right Mailchimp audience after they complete a survey.
Google Drive
Google Drive
Save survey exports to Google Drive
Store CSV, PDF, or spreadsheet exports in a selected Google Drive folder.
Keep uploaded files organized
Save respondent uploads and survey files in one shared Drive location.
Share survey assets with the team
Send a Slack message when new survey files are added to Google Drive.
Store campaign materials
Keep email assets, survey links, and campaign files organized in Drive.
Dropbox
Dropbox
Back up survey exports to Dropbox
Automatically save exported survey files to a selected Dropbox folder.
Organize project folders automatically
Create or update Dropbox folders when a new survey project is created.
Share files with stakeholders
Notify a Slack channel when new survey files are available in Dropbox.
Store respondent uploads
Send uploaded files from survey responses directly to Dropbox.
ChatGPT
ChatGPT
Draft follow-up emails from responses
Use respondent answers to generate personalized follow-up emails after the survey is completed.
Personalize respondent communication
Adapt email copy, reminders, or next-step messages based on selected answers or respondent details.
Write reply drafts for specific feedback
Turn individual survey responses into ready-to-send reply drafts for your team to review.
Create thank-you messages for respondents
Generate custom thank-you messages based on how someone answered the survey.
Mailchimp
Mailchimp
Add respondents to Mailchimp
Send completed survey respondents to a selected Mailchimp audience.
Trigger follow-up emails
Start an email sequence after someone completes your survey.
Send survey invitations
Distribute survey links to selected audiences directly through Mailchimp campaigns.
Segment contacts by response
Group respondents based on selected answers, scores, or form fields.
Google Sheets
Google Sheets
Save responses in Google Sheets
Every new survey response is automatically added to a Google Sheet for easy analysis and reporting.
Update team trackers
Notify your team when a shared response tracker receives new submissions.
Sync response data for operations
Send survey data into operational spreadsheets used by sales, research, or support teams.
Keep live response records
Maintain a live spreadsheet with respondent details, answers, and submission time.
Notion
Notion
Save responses to Notion
Send new survey responses into a Notion database for easy organization.
Create feedback records
Turn each submitted response into a structured feedback item in Notion.
Track research projects
Link survey files, project notes, and response exports inside your Notion workspace.
Notify teams about new entries
Send a Slack update when a new survey response is added to a Notion database.
+100
more intergrations
FAQ
Frequently Asked Questions
What Validata does differently, and what that means for your team.
A message testing survey shows a tagline, headline, or value proposition and asks what it promises, how clear it is, and whether people believe it. Build it in Validata with rating scales, single choice, and open text. The AI groups the open answers into themes.
Show two or three concepts as images, ask people to rate each and pick one, then add an open question about what it says. Validata sorts the open answers into themes.
Yes. Ask respondents to describe the product in their own words, rate how well it fits their needs, and pick the brands they would compare it with. Validata groups the open answers into themes with the responses behind each one.
Validata offers 30+ question and content types. For audience research, use single and multiple choice for profiling, ranking for priorities, rating scales and NPS for attitude, and long text for the reasons behind a choice.
Yes. Validata splits results by role, plan, region, or any earlier answer in the survey, so you can see how each group reacted to the same message or concept.
Yes. Apply the campaign colors, fonts, and logo, add the key visual as an image, and write the welcome and end screens in the campaign voice.
Yes. Describe the study and Validata drafts the questions, tightens the wording, adjusts the tone, and generates answer options for you to review before launch.
The AI reads every open answer, groups similar ones into themes, and keeps the responses behind each theme so you can check the evidence. It can split themes by any earlier answer, add a confidence score, and produce a report you can share.
Yes. Validata is free to start. Build a message test or perception survey, brand it, share the link, and invite teammates into the workspace to review the questions before anything goes out.
You’ve used forms before.
Now use insight.
You don’t need another tool for collecting responses you need a smarter way to understand what they actually mean.