Market research
Guessing what buyers want? Run a market research survey.
Ask your audience what they need and let AI spot the patterns in how they answer
Customization
Why market research matters
Every launch rests on a guess about the market: who needs the product, what they would pay, and which alternatives they already know. Most teams check that guess with a handful of calls and a look at a competitor's pricing page, then commit a budget to it anyway.
That's why Validata pairs every research survey with AI analysis. Ask about needs, concepts, price, and brand recall with rating scales, ranking, and open text. Then let AI read the responses for what repeats and where segments differ.
Survey templates
Better research surveys start with a template
A handful of interviews tell you what a handful of people think. A survey puts the same questions to your whole target list at once.
Each template starts with a ready question set: rating scales, ranking, and open follow-ups. Add logic to end early for anyone outside your target, edit the wording, and add your logo.
Stuck on a question? AI drafts it, tightens the wording, and generates answer options. Once responses arrive, see where people drop off and fix the survey while it is live.
Survey types
Research surveys that show what the market wants
Build, collect, and analyze in one workspace
Needs, concepts, pricing, and brands in a single survey
Ask about needs, concepts, price points, and brand recall together, with rating scales, ranking, matrix, and open text. Logic routes each respondent to the questions that fit them, on a welcome screen that carries your brand.
AI analysis that finds the patterns in what people need
Open answers pile up fast. AI groups them into themes, splits results by region, plan, or any earlier answer, and keeps the responses behind every insight card, so you can check the pattern against the evidence.
Integrations that carry results to the tools your team uses
Push responses to Google Sheets as they arrive and let Slack tell the team as new answers land. When the study closes, the AI report is ready to share, with every finding linked to the responses behind it.
Built in
Validate: AI analysis
Every open answer read, themed and counted, minutes after the last response. Validate groups what people wrote and pulls the quotes behind each theme, so you can act on a thousand answers without reading a thousand answers.
Integrations
Connect your tools
Send data where it matters. Integrate with Sheets, Notion, Slack, and 100+ apps via Zapier.
Slack
Slack
Send new response alerts to Slack
Every new survey response can trigger a Slack notification, so your team sees new feedback without checking the dashboard.
Share low completion warnings
Alert your team when survey completion drops below a selected threshold.
Send campaign launch updates
Post a Slack update when a new survey email campaign is sent through Mailchimp.
Notify the team when a survey is completed
Send a message to your team when a respondent finishes the survey.
Zapier
Zapier
Connect survey responses to your tools
Use Zapier to send new survey responses to the apps your team already uses.
Create tasks after new submissions
Automatically create a task or database item when a new response is submitted.
Save files to cloud storage
Automatically save exports, attachments, or uploaded files to your preferred storage tool.
Add respondents to mailing lists
Send respondents into the right Mailchimp audience after they complete a survey.
Google Drive
Google Drive
Save survey exports to Google Drive
Store CSV, PDF, or spreadsheet exports in a selected Google Drive folder.
Keep uploaded files organized
Save respondent uploads and survey files in one shared Drive location.
Share survey assets with the team
Send a Slack message when new survey files are added to Google Drive.
Store campaign materials
Keep email assets, survey links, and campaign files organized in Drive.
Dropbox
Dropbox
Back up survey exports to Dropbox
Automatically save exported survey files to a selected Dropbox folder.
Organize project folders automatically
Create or update Dropbox folders when a new survey project is created.
Share files with stakeholders
Notify a Slack channel when new survey files are available in Dropbox.
Store respondent uploads
Send uploaded files from survey responses directly to Dropbox.
ChatGPT
ChatGPT
Draft follow-up emails from responses
Use respondent answers to generate personalized follow-up emails after the survey is completed.
Personalize respondent communication
Adapt email copy, reminders, or next-step messages based on selected answers or respondent details.
Write reply drafts for specific feedback
Turn individual survey responses into ready-to-send reply drafts for your team to review.
Create thank-you messages for respondents
Generate custom thank-you messages based on how someone answered the survey.
Mailchimp
Mailchimp
Add respondents to Mailchimp
Send completed survey respondents to a selected Mailchimp audience.
Trigger follow-up emails
Start an email sequence after someone completes your survey.
Send survey invitations
Distribute survey links to selected audiences directly through Mailchimp campaigns.
Segment contacts by response
Group respondents based on selected answers, scores, or form fields.
Google Sheets
Google Sheets
Save responses in Google Sheets
Every new survey response is automatically added to a Google Sheet for easy analysis and reporting.
Update team trackers
Notify your team when a shared response tracker receives new submissions.
Sync response data for operations
Send survey data into operational spreadsheets used by sales, research, or support teams.
Keep live response records
Maintain a live spreadsheet with respondent details, answers, and submission time.
Notion
Notion
Save responses to Notion
Send new survey responses into a Notion database for easy organization.
Create feedback records
Turn each submitted response into a structured feedback item in Notion.
Track research projects
Link survey files, project notes, and response exports inside your Notion workspace.
Notify teams about new entries
Send a Slack update when a new survey response is added to a Notion database.
+100
more intergrations
Survey types
Pick a market research template and make it yours
Start with what research teams ask most: what the audience needs, whether a concept and its price land, and which brands they know.
Market Research Survey Template
Ask your audience what they need, how they solve it today, and what would make them switch, then read the patterns across every answer.
Concept Testing Survey Template
Show a concept and ask what people expect it to do, what they would pay for it, and what they would change before they bought it.
Brand Awareness Survey Template
Find out which brands your audience names first, which they have used, and what they associate with each, including yours.
FAQ
Frequently Asked Questions
What Validata does differently, and what that means for your team.
An online survey builder is a tool that lets you create, customize, publish, and collect responses from surveys without writing code. Validata helps you build surveys with question types, templates, branding, logic, and response tracking in one workspace.
Yes. You can start creating surveys with Validata for free, choose from available question types, customize your survey, and begin collecting responses.
You can create customer satisfaction surveys, product feedback surveys, employee feedback surveys, market research surveys, NPS surveys, website feedback surveys, event feedback surveys, and more.
Validata supports 30+ question and content types, including single choice, multiple choice, rating scales, NPS, ranking, matrix, short text, long text, number, date, contact fields, file upload, welcome screens, and end screens.
Yes. You can use conditional logic to show different questions, skip irrelevant sections, create follow-up paths, and send respondents to different endings based on their answers.
Yes. You can customize colors, fonts, layouts, logos, images, buttons, welcome screens, and end screens to make your survey match your brand.
Yes. Validata can help you draft questions, improve wording, rewrite your survey tone, generate answer options, and make questions clearer for respondents.
Yes. You can track responses, completion rates, skipped questions, drop-off points, and individual answers as your survey collects feedback.
A basic form builder helps you collect answers. Validata helps you create clearer surveys with structured question types, AI-assisted writing, branded layouts, conditional logic, templates, and response tracking designed for better feedback.
Validata can support both, but the Survey Builder is designed specifically for structured feedback, research, satisfaction measurement, product feedback, employee surveys, and other survey-based workflows.
You’ve used forms before.
Now use insight.
You don’t need another tool for collecting responses you need a smarter way to understand what they actually mean.