Survey builder

Online survey builder for better questions and cleaner feedback

Create branded surveys with smart question types, custom layouts, conditional logic, and AI-assisted writing that helps you ask clearer questions from the start.

Survey types

Build the right survey for every kind of feedback

Use Validata as your online survey builder for customer research, product feedback, employee experience, market validation, and more.

For customer satisfaction

Measure how customers feel, where expectations break, and what needs to improve with ratings, NPS, opinion scales, and open feedback.

For market research

Test ideas, understand preferences, and learn what your audience cares about before you launch a product, campaign, or new offer.

For product feedback

Collect structured feedback on features, usability, pricing, and product experience with ranking, rating, matrix, and open-ended questions.

No-code builder

Create online surveys without code, clutter, or guesswork

Add questions, edit copy, change layouts, apply branding, and preview the full respondent experience from one clean survey builder.

Validata keeps survey creation simple: choose a question type, write your question, adjust the layout, add logic if needed, and publish when it feels ready. No developers, no complex setup, no messy form configuration.

The question type picker set to Multiple choice, above a multiple-choice question card
Design template settings, Buttons tab: typography, corner radius and the primary button's text, border and background colors

Customization

Make every survey feel like your brand

Customize colors, fonts, layouts, images, buttons, welcome screens, and endings so every survey matches your product, campaign, or company.

Use themes for quick styling or fine-tune each survey with custom visuals, media, and layouts. Add your logo, adjust the tone, and guide respondents through a survey experience that feels intentional from the first screen to the final answer.

Survey templates

Start faster with ready-made survey templates

Choose a survey template, customize the questions, adjust the branding, and launch without starting from a blank page.

Whether you’re measuring customer satisfaction, collecting product feedback, running market research, or asking employees for input, Validata gives you a structured starting point you can edit in minutes.

The Design templates card: pick from curated designs, then customize
The Invite to collaborate dialog: invite by email, and the people with access with their Owner and Editor roles

Security

Keep survey data protected and organized

Build surveys in a workspace designed to keep feedback structured, accessible, and easier to manage across your team.

Control who can create, edit, review, and access surveys. Keep survey projects organized in one place, reduce scattered files, and make it easier for teams to manage feedback responsibly.

Collaboration

Build better surveys with your team

Invite teammates to review questions, improve wording, adjust structure, and prepare surveys before they go live.

Whether a researcher is shaping the question flow, a designer is polishing the experience, or a stakeholder is reviewing the goal, Validata keeps survey creation collaborative and organized.

Slack

Send new response alerts to Slack

Every new survey response can trigger a Slack notification, so your team sees new feedback without checking the dashboard.

Share low completion warnings

Alert your team when survey completion drops below a selected threshold.

Send campaign launch updates

Post a Slack update when a new survey email campaign is sent through Mailchimp.

Notify the team when a survey is completed

Send a message to your team when a respondent finishes the survey.

Other use cases

Response tracking

See how your survey performs as responses come in

Track submissions, completion rates, drop-off points, skipped questions, and response activity so you can improve your survey before and after launch.

Use response tracking to understand whether your survey is too long, confusing, or losing people at specific questions. Review individual responses, monitor performance, and make changes while your survey is still active.

Integrations

Connect your tools

Send data where it matters. Integrate with Sheets, Notion, Slack, and 100+ apps via Zapier.

Slack

Slack

Send new response alerts to Slack

Every new survey response can trigger a Slack notification, so your team sees new feedback without checking the dashboard.

Share low completion warnings

Alert your team when survey completion drops below a selected threshold.

Send campaign launch updates

Post a Slack update when a new survey email campaign is sent through Mailchimp.

Notify the team when a survey is completed

Send a message to your team when a respondent finishes the survey.

Zapier

Zapier

Connect survey responses to your tools

Use Zapier to send new survey responses to the apps your team already uses.

Create tasks after new submissions

Automatically create a task or database item when a new response is submitted.

Save files to cloud storage

Automatically save exports, attachments, or uploaded files to your preferred storage tool.

Add respondents to mailing lists

Send respondents into the right Mailchimp audience after they complete a survey.

Google Drive

Google Drive

Save survey exports to Google Drive

Store CSV, PDF, or spreadsheet exports in a selected Google Drive folder.

Keep uploaded files organized

Save respondent uploads and survey files in one shared Drive location.

Share survey assets with the team

Send a Slack message when new survey files are added to Google Drive.

Store campaign materials

Keep email assets, survey links, and campaign files organized in Drive.

Dropbox

Dropbox

Back up survey exports to Dropbox

Automatically save exported survey files to a selected Dropbox folder.

Organize project folders automatically

Create or update Dropbox folders when a new survey project is created.

Share files with stakeholders

Notify a Slack channel when new survey files are available in Dropbox.

Store respondent uploads

Send uploaded files from survey responses directly to Dropbox.

ChatGPT

ChatGPT

Draft follow-up emails from responses

Use respondent answers to generate personalized follow-up emails after the survey is completed.

Personalize respondent communication

Adapt email copy, reminders, or next-step messages based on selected answers or respondent details.

Write reply drafts for specific feedback

Turn individual survey responses into ready-to-send reply drafts for your team to review.

Create thank-you messages for respondents

Generate custom thank-you messages based on how someone answered the survey.

Mailchimp

Mailchimp

Add respondents to Mailchimp

Send completed survey respondents to a selected Mailchimp audience.

Trigger follow-up emails

Start an email sequence after someone completes your survey.

Send survey invitations

Distribute survey links to selected audiences directly through Mailchimp campaigns.

Segment contacts by response

Group respondents based on selected answers, scores, or form fields.

Google Sheets

Google Sheets

Save responses in Google Sheets

Every new survey response is automatically added to a Google Sheet for easy analysis and reporting.

Update team trackers

Notify your team when a shared response tracker receives new submissions.

Sync response data for operations

Send survey data into operational spreadsheets used by sales, research, or support teams.

Keep live response records

Maintain a live spreadsheet with respondent details, answers, and submission time.

Notion

Notion

Save responses to Notion

Send new survey responses into a Notion database for easy organization.

Create feedback records

Turn each submitted response into a structured feedback item in Notion.

Track research projects

Link survey files, project notes, and response exports inside your Notion workspace.

Notify teams about new entries

Send a Slack update when a new survey response is added to a Notion database.

+100
more intergrations

Survey types

Start with a popular survey template

Use Validata as your online survey builder for customer research, product feedback, employee experience, market validation, and more.

NPS survey template

Measure how customers feel, where expectations break, and what needs to improve with ratings, NPS, opinion scales, and open feedback.

Customer satisfaction survey template

Collect structured feedback on features, usability, pricing, onboarding, and product experience.

Market research survey template

Test ideas, compare concepts, and understand audience preferences before launch.

FAQ

Frequently Asked Questions

What Validata does differently, and what that means for your team.

  • An online survey builder is a tool that lets you create, customize, publish, and collect responses from surveys without writing code. Validata helps you build surveys with question types, templates, branding, logic, and response tracking in one workspace.

  • Yes. You can start creating surveys with Validata for free, choose from available question types, customize your survey, and begin collecting responses.

  • You can create customer satisfaction surveys, product feedback surveys, employee feedback surveys, market research surveys, NPS surveys, website feedback surveys, event feedback surveys, and more.

  • Validata supports 30+ question and content types, including single choice, multiple choice, rating scales, NPS, ranking, matrix, short text, long text, number, date, contact fields, file upload, welcome screens, and end screens.

  • Yes. You can use conditional logic to show different questions, skip irrelevant sections, create follow-up paths, and send respondents to different endings based on their answers.

  • Yes. You can customize colors, fonts, layouts, logos, images, buttons, welcome screens, and end screens to make your survey match your brand.

  • Yes. Validata can help you draft questions, improve wording, rewrite your survey tone, generate answer options, and make questions clearer for respondents.

  • Yes. You can track responses, completion rates, skipped questions, drop-off points, and individual answers as your survey collects feedback.

  • A basic form builder helps you collect answers. Validata helps you create clearer surveys with structured question types, AI-assisted writing, branded layouts, conditional logic, templates, and response tracking designed for better feedback.

  • Validata can support both, but the Survey Builder is designed specifically for structured feedback, research, satisfaction measurement, product feedback, employee surveys, and other survey-based workflows.

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