Lead generation
Want to generate more leads? Start with better forms.
Turn curious visitors into quality leads with forms people actually want to fill out
Customization
Why lead generation matters
There's no customer acquisition without lead generation. But many brands struggle to attract quality leads, capture their information, or convert them. With overwhelming or dull lead capture forms, we don't blame people for glossing over them.
That's why Typeform’s lead capture forms were built to feel more like a conversation than a questionnaire. Leads fill out Typeform’s lead gen forms because they're effortless, engaging, and friendly, not stuffy or confusing.
Survey templates
Better lead capture forms for better lead gen
Lead generation is all about attracting potential customers. Shouldn't your lead capture form entice them, too?
Interactive forms that engage leads with a conversational one-question-at-a-time flow, different question types, and beautiful imagery encourage completions.
You need a form builder built for lead generation. One that drives higher response rates and delivers high-quality lead data you can leverage for sales follow-up.
Survey types
Get more leads with conversational lead capture forms
Use Validata as your online survey builder
Every detail of your lead generation form, optimized
From beautiful branding that builds trust and recognition to an intuitive flow, Typeform's lead capture forms are fully optimized for responses. And with a default mobile-friendly design, you can generate leads anywhere, any time.
Instant form optimization driven by real-time analytics
Hot leads require fast action. Real-time analytics and live dashboards that track the performance and conversion rate of your lead capture forms let you optimize your form instantly.
Seamless integrations with all your sales and marketing tools
Keep track of contact details and lead status by connecting Typeform to your CRM or other apps. With no coding required, you can quickly connect to HubSpot, Salesforce, Klaviyo, and more.
Built in
Validate: AI analysis
Every open answer read, themed and counted, minutes after the last response. Validate groups what people wrote and pulls the quotes behind each theme, so you can act on a thousand answers without reading a thousand answers.
Integrations
Connect your tools
Send data where it matters. Integrate with Sheets, Notion, Slack, and 100+ apps via Zapier.
Slack
Slack
Send new response alerts to Slack
Every new survey response can trigger a Slack notification, so your team sees new feedback without checking the dashboard.
Share low completion warnings
Alert your team when survey completion drops below a selected threshold.
Send campaign launch updates
Post a Slack update when a new survey email campaign is sent through Mailchimp.
Notify the team when a survey is completed
Send a message to your team when a respondent finishes the survey.
Zapier
Zapier
Connect survey responses to your tools
Use Zapier to send new survey responses to the apps your team already uses.
Create tasks after new submissions
Automatically create a task or database item when a new response is submitted.
Save files to cloud storage
Automatically save exports, attachments, or uploaded files to your preferred storage tool.
Add respondents to mailing lists
Send respondents into the right Mailchimp audience after they complete a survey.
Google Drive
Google Drive
Save survey exports to Google Drive
Store CSV, PDF, or spreadsheet exports in a selected Google Drive folder.
Keep uploaded files organized
Save respondent uploads and survey files in one shared Drive location.
Share survey assets with the team
Send a Slack message when new survey files are added to Google Drive.
Store campaign materials
Keep email assets, survey links, and campaign files organized in Drive.
Dropbox
Dropbox
Back up survey exports to Dropbox
Automatically save exported survey files to a selected Dropbox folder.
Organize project folders automatically
Create or update Dropbox folders when a new survey project is created.
Share files with stakeholders
Notify a Slack channel when new survey files are available in Dropbox.
Store respondent uploads
Send uploaded files from survey responses directly to Dropbox.
ChatGPT
ChatGPT
Draft follow-up emails from responses
Use respondent answers to generate personalized follow-up emails after the survey is completed.
Personalize respondent communication
Adapt email copy, reminders, or next-step messages based on selected answers or respondent details.
Write reply drafts for specific feedback
Turn individual survey responses into ready-to-send reply drafts for your team to review.
Create thank-you messages for respondents
Generate custom thank-you messages based on how someone answered the survey.
Mailchimp
Mailchimp
Add respondents to Mailchimp
Send completed survey respondents to a selected Mailchimp audience.
Trigger follow-up emails
Start an email sequence after someone completes your survey.
Send survey invitations
Distribute survey links to selected audiences directly through Mailchimp campaigns.
Segment contacts by response
Group respondents based on selected answers, scores, or form fields.
Google Sheets
Google Sheets
Save responses in Google Sheets
Every new survey response is automatically added to a Google Sheet for easy analysis and reporting.
Update team trackers
Notify your team when a shared response tracker receives new submissions.
Sync response data for operations
Send survey data into operational spreadsheets used by sales, research, or support teams.
Keep live response records
Maintain a live spreadsheet with respondent details, answers, and submission time.
Notion
Notion
Save responses to Notion
Send new survey responses into a Notion database for easy organization.
Create feedback records
Turn each submitted response into a structured feedback item in Notion.
Track research projects
Link survey files, project notes, and response exports inside your Notion workspace.
Notify teams about new entries
Send a Slack update when a new survey response is added to a Notion database.
+100
more intergrations
Survey types
Get started with customizable lead generation templates
Use Validata as your online survey builder for customer research, product feedback, employee experience, market validation, and more.
Lead Generation Form Template
Customize our lead generation form template to collect contact details, understand what leads are looking for, get a sense of their budget, and more.
Online Quote Form Template
Gather potential customers’ information while uncovering what they’re looking for with this customizable online quote form template.
Event Lead Capture Form Template
Use our event lead capture form to collect lead information at events and conferences to use in nurture campaigns and sales follow-up.
FAQ
Frequently Asked Questions
What Validata does differently, and what that means for your team.
An online survey builder is a tool that lets you create, customize, publish, and collect responses from surveys without writing code. Validata helps you build surveys with question types, templates, branding, logic, and response tracking in one workspace.
Yes. You can start creating surveys with Validata for free, choose from available question types, customize your survey, and begin collecting responses.
You can create customer satisfaction surveys, product feedback surveys, employee feedback surveys, market research surveys, NPS surveys, website feedback surveys, event feedback surveys, and more.
Validata supports 30+ question and content types, including single choice, multiple choice, rating scales, NPS, ranking, matrix, short text, long text, number, date, contact fields, file upload, welcome screens, and end screens.
Yes. You can use conditional logic to show different questions, skip irrelevant sections, create follow-up paths, and send respondents to different endings based on their answers.
Yes. You can customize colors, fonts, layouts, logos, images, buttons, welcome screens, and end screens to make your survey match your brand.
Yes. Validata can help you draft questions, improve wording, rewrite your survey tone, generate answer options, and make questions clearer for respondents.
Yes. You can track responses, completion rates, skipped questions, drop-off points, and individual answers as your survey collects feedback.
A basic form builder helps you collect answers. Validata helps you create clearer surveys with structured question types, AI-assisted writing, branded layouts, conditional logic, templates, and response tracking designed for better feedback.
Validata can support both, but the Survey Builder is designed specifically for structured feedback, research, satisfaction measurement, product feedback, employee surveys, and other survey-based workflows.
You’ve used forms before.
Now use insight.
You don’t need another tool for collecting responses you need a smarter way to understand what they actually mean.